Strengthen your relationship with customers on Instagram

Instagram is growing by more than 100 million users every 6 months over the past 2 years. There are currently over 600 million active users on the platform. People share more on Instagram about the latest trends and Instagram users are also in a buying mindset, that’s why Instagram is an effective platform to promote brands and attract more ideal customers.

If you aren’t using Instagram as a branding tool for your business, then you are really missing out on excitements and surprises involved in Instagram marketing.

Many brands recognize the benefits of using Instagram for businesses to build relationships with customers, but few are doing effectively. Social media service providers like Trollishly offer amazing Instagram services with instant delivery. Follow these steps if you are having difficulty in forging strong relationships with customers and also to increase customer engagements.

Behind the scene

Providing images of your product, office setup pictures and employees is a great way to build more rapport among your followers. Small businesses on Instagram will also continue to take customers behind the scenes to tell the world how their business operates. This would create a more personal view of the brands for followers.

Be Authentic

Before the emergence of social media, Businesses such as small businesses or popular businesses presented their brands themselves as flawlessly as possible to their customers. The customers became more skeptical of brands that won’t confess their shortcomings.

To build a strong relationship with customers on Instagram, you need to start by establishing trust with your audience. You will earn more respect from potential customers by being transparent.

Marketing Automation tools

You can monitor customer’s behavior with Instagram marketing tools. To build your follower’s engagement buy Instagram Views and gain more followers engagement on your account.  There are certain Instagram marketing tools in the market which can be used to automate your Instagram management such as schedule future post, easy reply to messages and monitor follower interactions.

Through Instagram’s automatic tools, you can streamline your Instagram marketing efforts and make it easier to build a strong relationship with audiences.

Customer comments

Interact with your customer comments as timely as possible. Many brands use Instagram as a platform for sharing their brand pictures among followers. Obviously, that is the major aspect of the platform, but interacting with your audience is equally important for any industry brands.

You need to monitor your Instagram account regularly and respond to customer messages, provide insightful responses and comments consistently. 

Follow users selectively

Following back everyone who follows them is the biggest mistake in Instagram marketing strategy. If you are following another user, make sure they are relevant to your business. You need to follow other users only if they are relevant at some point to build a network such as Living in the nearest or same location, following the same business, Profile interested in what you offer.

If they are not under the above criteria, you should probably do not follow them. Some of the reasons are:

• Your feed will be filled with irrelevance content for your business
• Wasting time engaging with users that will never convert into a customer
• Marketing data analytics will be improper 
• Difficulty in monitoring ROI (Return on Investment), when you expand resources on uninterested followers.

Improve your Instagram reach

Increasing more visibility on Instagram will increase your profile reach by opening opportunities to engage Instagram users and eventuallyconvert them into customers.

Here are some tips to increase your Instagram reach:

• Make use of the right hashtag to reach the target audience
• Use your product name if you are promoting or marketing your brand
• Use your company brand name for targeting
• Use creative content and pictures for promoting. The content should be relevant to your target audience

Conclusion

Companies actively market their products and service on Instagram in which customer relation is quite an integral part of businesses. You need to maintain top-notch customer service so that it creates a business image as other potential customers will definitely get exposed to those interactions.